research division of the
Media Development Foundation
We conduct research within Europe, the Eastern Partnership countries and Ukraine. Our products cover both research for the internal needs of MDF and collaboration with other organizations, the media and donors.

Research and Analytics MDF bases its work on in-depth interviews, participant observation, surveys, analysis of constituent instruments, as well as content and marketing indicators. Our research methods are mostly qualitative rather than quantitative, based on the scientific developments and experience of our experts.

We believe that a thorough study of processes in the media will help make their ecosystem better as a whole.

OUR PRODUCTS
Annual media market research
MDF regularly conducts a comprehensive analysis of the media market to understand the latest trends, changes, issues and needs of media organizations. This approach helps MDF to develop and implement its projects based on authentic market data and insights.
Needs assessment of media organizations
This type of research is conducted by MDF at the very beginning of the projects implemented by the organization. In this way, we can track the real needs of media organizations, analyze which of them are in greater priority and how to meet them in the most effective way. Research and Analytics MDF also conducts assessment for donors within their projects
Impact assessment of media projects
The main task of this type of study is to check the achievement of goals and impacts that were set within the project. The assessment requires systematic approach and background knowledge of the peculiarities of the media. Research and Analytics MDF has the necessary resource to conduct this type of assessment both for its own needs and for external partners.
Specialized research of media processes and outlets
We create in-depth research that focuses on a specific topic or phenomenon in the field of media — investigative journalism, media management, etc. These are international projects that cover the media not only in Ukraine, but also in the Eastern Partnership countries and in Europe.
Monitoring and evaluation
We have a system for collecting quantitative and qualitative indicators, which helps us to identify the best ways to implement projects and ensure the achievement of indicators and goals within it, to adjust the implementation and progress of projects if necessary. MDF performs monitoring and evaluation not only for individual projects, but also comprehensively on a quarterly basis.
OUR PRODUCTS
Annual media market research
MDF regularly conducts a comprehensive analysis of the media market to understand the latest trends, changes, issues and needs of media organizations. This approach helps MDF to develop and implement its projects based on authentic market data and insights.
Needs assessment of media organizations
This type of research is conducted by MDF at the very beginning of the projects implemented by the organization. In this way, we can track the real needs of media organizations, analyze which of them are in greater priority and how to meet them in the most effective way. Research and Analytics MDF also conducts assessment for donors within their projects
Impact assessment of media projects
The main task of this type of study is to check the achievement of goals and impacts that were set within the project. The assessment requires systematic approach and background knowledge of the peculiarities of the media. Research and Analytics MDF has the necessary resource to conduct this type of assessment both for its own needs and for external partners.
Specialized research of media processes and outlets
We create in-depth research that focuses on a specific topic or phenomenon in the field of media — investigative journalism, media management, etc. These are international projects that cover the media not only in Ukraine, but also in the Eastern Partnership countries and in Europe.
Monitoring and evaluation
We have a system for collecting quantitative and qualitative indicators, which helps us to identify the best ways to implement projects and ensure the achievement of indicators and goals within it, to adjust the implementation and progress of projects if necessary. MDF performs monitoring and evaluation not only for individual projects, but also comprehensively on a quarterly basis.
ORDERING SERVICES
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It's totally free
As part of its working processes
covers all key areas for media
business
processes
audience
development
management
content
EXAMPLES OF STUDIES
Looking for a path forward: a study of European investigative media operational models.
Independent regional media in Ukraine: how to go ahead and plan
Technical assessment of UMPP 2019-20 project participants
Audiences
– who are you?
Independent Regional Media:
A Fragile Existence.
OUR TEAM
Ievgeniia Oliinyk
PhD in Political Science, Media Expert, Head of Research, at Media Development Foundation.
Tetiana Gordiienko
co-founder of media about media The Lede. PhD student at Kyiv-Mohyla Academy Doctoral Schoolin the field of media and communications.
Vadym Didyk
master of Linguistics, MNTU. Since 2014 he has been working in the field of SMM and journalism; specializes in media analytics and bookblogging. He headed the SMM departments of the sports media "Brutal Football" and the Kazakh online media informburo.kz. Analyst at the Media Development Foundation..
Iryna Hoiuk
MDF Project Manager, media expert with a focus on business models in media organizations. Bachelor of journalism at Ostroh Academy National University.
Maksym Sribnyi
master of journalism at National University of Kyiv-Mohyla Academy School of Journalism. Researcher at the Media Development Foundation. Main areas of expertise: a combination of quantitative and qualitative methods of evaluating content and forms of media.
Andriy Boborykin
Contributing expert
the Director of Digital Marketing and Products at Ukrainian Public Broadcaster. Expert in audience development and media processes with more than ten years of experience working with international outlets and companies.
Tetyana Kulkova
Contributing expert
the marketing director of Fin-Tech media outlet PaySpace Magazine. She has more than fifteen years of experience in the field of marketing and has been cooperating with the media (Finance.UA, Meta.ua, Sport.ua) for more than ten years.
WE ARE WORKING WITH
CONTACT US
jane.oliinyk@gmail.com
mdfoundation2014@gmail.com
Write to us if you want to do research with us
Євгенія Олійник
Head of Research Department
Read more about our activities on our website:

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